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The Journal of Japanese Language Literature Studies > Volume 13(1); 2021 > Article
Border Crossings: The Journal of Japanese-Language Literature Studies 2021;13(1): 75-91.
doi: https://doi.org/10.22628/bcjjl.2021.13.1.75
The Influence of Sailor Moon for Indonesian Girls in the 90s
Researcher of Research Center for Society and Culture, National Research and Innovation Agency, Republic of Indonesia
The Influence of Sailor Moon for Indonesian Girls in the 90s
Correspondence  Ranny RASTATI ,Email: ranny.rastati@gmail.com
Published online: 30 December 2021.
Copyright ©2021 The Global Institute for Japanese Studies, Korea University
This is an open access article distributed under the terms of the Creative Commons Attribution Non-Commercial License ( http://creativecommons.org/licenses/by-nc/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Sailor Moon is one of the most iconic classic anime for Indonesian audiences, especially the generation whose childhood was in the 90s. After more than two decades since its premiere, Sailor Moon still has loyal fans today. Although it has not been broadcast on Indonesian national television since the late 90s, the distribution of Sailor Moon products, both original and fake, still happen, such as clothes, bags, makeup, and knick-knacks. The question is, how does the Sailor Moon influence Indonesian girls in the 90s, so its popularity still lasts today? Based on observation and several in-depth interviews, this paper finds several arguments. First, Sailor Moon appears amid many male superheroes, giving an insight that female can be the hero of the world. Second, the audience finds the alter ego in the Sailor Moon character. Three, the values of Sailor Moon that provide understanding in shaping one’s character, such as friendship, the importance of teamwork, and pursue a dream. In addition, Sailor Moon also introduced several issues such as sexual orientation, gender identity, and portrayal of body image. Nevertheless, Sailor Moon is considered a “childhood friend,” which shapes a girl’s childhood dreams; believed that everyone can be anything and found “the moon power” in themselves.
Keywords: Sailor Moon, Manga, Anime, Popular Culture, Indonesia

キ―ワ―ド: セーラームーン, マンガ, アニメ, 大衆文化, インドネシア
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